When people think of your business or products, they automatically form an image of your brand in their minds. This image, your brand image, encompasses more than just the visual aspects of your brand and is influenced by every interaction they have with you, from the initial introduction to sharing their experience. This means that even the lighting in your store has an impact on how your brand is perceived. But how can you ensure that the lighting aligns with your brand image? And how can you strengthen your brand image? In this blog, we'll discuss just that.